Ever the businessman, he swiftly commissioned her to create an emblem for his new shoe design. The story goes that he overheard one of his students, Carolyn Davidson, mention that she needed money to take a class. In 1971, Phil Knight was an accounting professor looking for someone to create a logo. If you’d rather hire a designer to do the work for you, you can find a professional on Fiverr for as little as $5.įor more design and branding ideas, check out our list of the top logo design services. Looking to build your own fashion brand? Don’t miss our guide on how to create a clothing logo. However, it provides an invaluable lesson for those developing their branding, teaching everyone that true genius doesn’t have to be the product of high price-tags and years of experience. Like an epic poem, its twists and turns are unpredictable and impossible to replicate. The story of the Nike logo is now legendary. The only piece of the puzzle that was missing was a logo for their new brand identity - a brand which they decided to call Nike. Little did they know that their footwear line was about to become a benchmark for sportswear manufacturers everywhere. Today, it’s one of the most recognizable brands in the world, albeit under a different name.īy 1971, Phil Knight and Bill Bowerman, owner’s of Blue Ribbon Sports, decided to create a shoe of their own. In 1964, the company operated out of the trunk of a car, selling Onitsuka Tiger shoes from Japan to track athletes. If you hear the name “Blue Ribbon Sports,” it’s unlikely to conjure any recognition. Humble Beginnings – The $35 Swoosh The Greek Goddess Of Victory The 1978 Font Revolution International Recognition Money Doesn’t Buy Success Create an Iconic Logo and Watch Your Business Thrive FAQ

Nike logo design